Counterfeiting And Piracy Of Fashion Design - 977 Words

Counterfeiting and piracy of fashion design are illegal, unethical, takes legitimate profits away from the company, and is not safe. Counterfeiting and Piracy are nearly considered a $450 billion dollar industry (do the right thing, n.d.). It includes selling, producing, and using â€Å"fake† or â€Å"knockoff† fashion designs and passing them as authentic without rightful permission. When buyers knowingly buy counterfeited goods. They only consider the cheaper price and luxurious look of the mocked product. Being a Fashionista or feeling like a part of a social status defined by these well-known fashion designers. Buyers do not recognizing the hidden cost. No disclosures or warranties to guarantee the safety of the product. Buyers do not consider†¦show more content†¦This protects fashion designer’s patterns and/or designs they originally create. In 2012 the senate passed a Fashion bill that extends protection for fashion designers, and their copyrighted designs for up to three years.(Hertzfeld, 2013). Infringement occurs when counterfeiters sell and produce fashion designs they do not have the copyrights to. Designers invest creatively and intellectually to develop their product. This is known as Intellectual property. Intellectual property also includes innovative ideas and thought processes invested by the designer. This includes, but not limited to developing the product, creating the logo, thinking of a name for the product, making sure the quality exceeds expectations, etc. Is not being considered when a buyer pays for knockoff goods and the seller gets the profits. However, a fashion designer’s investment does not stop there. Trademarking is another way fashion designers invest to protect their designs. Trademarking includes the protection of the packaging, color scheme, and labeling just to name a few, of the designers product. Sellers don’t see the harm in making a little extra money, the companies make millions. Buyers don’t see the harm, because it looks good. However, per CNBC counterfeit goods may have a reputation for poor design, unsafe parts and toxic elements, but consumers don’t seem to mind. No country has been associated with dangerous knock offs more often thanShow MoreRelatedThe World Intellectual Property Organization1357 Words   |  6 Pagesplagiarize, steal or imitate one’s work. Piracy and counterfeiting terms refer to the goods that come into the market with no permission from the owner. Therefore, to protect the individual comes in â€Å"intellectual property which refers to the creations of the mind: inventions, literary and artistic works; and symbols , name and images used in commerce†. (World Intellectual Property Organization. What Is Intellectual Property?N.p., n.d. Web. 25 July 2016). Piracy is when the fake copies of software, moviesRead MoreWhat Makes Fake And What Types Of Products, There Are Fakes Essay1533 Words   |  7 Pagesof forgery; products-simulation - the goods are not identical to the original product, but like them its content, name, design, appearance or (consumers tend to be aware that these products are not original); products of handicraft production - design replicas of branded products without the brand logo and made by masters who work on the brand or produce similar quality and design of products. If we carefully get a grasp of these definitions, it is clear that the luxury goods sector have to face allRead MoreAmerican Fashion Industry in 21st Century1555 Words   |  7 PagesAmerican Fashion in 21st Century ‘Fashion’ is the need to adapt to ever changing styles; to dress in distinctive and current trends and a means for one to express their individuality. 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In addition, they are very concern about the quality of the product. Louis Vuitton has already established a unique brand image in the customers’ mindsets over the years. According to Kotler and Keller (2012), â€Å"A marketing composes of four elementRead MoreCopyright Laws Should Be Legal1745 Words   |  7 Pageseconomic bearing on companies and the Chamber of Commerce estimated copyright infringement and counterfeiting costs copyright holders $135 billion each year, making the issue of copyright law on the forefront of a lot of corporation’s agendas (Callander, S. Hoyt D. 2013). One of the more controversial copyright laws that deals with both foreign and domestic online activity is the Stop Online Piracy Act (SOPA) that was proposed to the House of Representatives in 2011 (Carrier, M. 2013). The lawRead MoreLouis Vuitton Case Study6918 Words   |  28 Pagesyoung entrepreneurs and noveau riche consumers†, offering large potential within the middle class market for luxury brands (Pan). Although these countries offer significant promise, access will come at the cost of fierce competition, potential of counterfeiting and international trade barriers. Bernard Arnault, the head of the Louis Vuitton Moet Hennessy brands, recognizes that penetration, growth and development in these emerging markets are a critical part of the brand’s long-term global strategyRead MoreCoach Inc.3275 Words   |  14 Pagesï » ¿ Case Analysis: Coach Inc. Executive Summary The following is an analysis of Coach Inc. The company designs and markets both men and women bags, apparel, and accessories. Coach was founded in 1941 by Miles Cahn and was sold to food and consumer goods producer, Sara Lee, 44 years later. 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